Hyper-Personalization 2026: Next-Level Strategies Beyond Customization
In 2026, hyper-personalization means far more than simply addressing a customer by name or showing them products they browsed. It’s about using real-time behavioural data, artificial intelligence (AI), predictive analytics, contextual signals (like location, device, time of day), and even emotion cues to create experiences that feel uniquely “you.” It’s where brands anticipate customer needs…