Target Customer Traffic Decline: What’s Behind Fewer Store Visits?
Target’s customer traffic decline is primarily driven by a macroeconomic shift toward essential goods, which has softened demand for the retailer’s signature discretionary categories like home décor and apparel. Throughout late 2025 and early 2026, Target experienced a persistent cooling of physical store visits as middle-income shoppers—pressured by inflation—prioritized value-oriented “needs” over “wants.” While Target’s…