LinkedIn Tests Paid Boosting for Personal Updates

LinkedIn has started testing paid boosting for personal updates. This means that users can now pay to have their personal updates, such as job changes, promotions, or new skills, appear more prominently in their connections’ feeds. This is a new feature that is currently being tested, and it is not yet available to all users.  

This new feature is similar to the paid promotion feature that LinkedIn already offers for company pages. However, there are some key differences. For one, personal updates are not as widely seen as company page posts. This is because LinkedIn’s algorithm prioritizes company page posts over personal updates. As a result, personal updates are more likely to be missed by users.

Paid boosting can help to increase the visibility of personal updates. When a personal update is boosted, it will appear higher in the news feed of the user’s connections. This can help to ensure that the update is seen by more people.  

There are a few different ways to boost a personal update. Users can choose to boost their update for a specific amount of time, or they can choose to boost their update until it reaches a certain number of impressions. Users can also choose to target their boosted update to specific groups of people, such as their current connections, their past connections, or people who are in their industry.

It is important to note that paid boosting is not a guarantee of success. Even if a personal update is boosted, it is still possible that it will not be seen by many people. This is because LinkedIn’s algorithm takes into account a number of factors when determining which posts to show users. These factors include the relevance of the post to the user, the engagement of the post, and the user’s past behavior.  

Paid boosting can be a useful tool for increasing the visibility of personal updates. However, it is important to use it wisely. Users should only boost updates that they believe are truly valuable to their connections. They should also be aware of the potential costs of boosting.

In addition to paid boosting, there are a few other things that users can do to increase the visibility of their personal updates. One is to make sure that their updates are well-written and engaging. Another is to share their updates on other social media platforms. Finally, users can encourage their connections to like, comment on, and share their updates.

Overall, paid boosting is a new feature that has the potential to be a valuable tool for LinkedIn users. However, it is important to use it wisely and to be aware of its limitations. Sources and related content