Nano-Influencers: Why Brands Prefer Accounts With <5k Followers
Brands are aggressively pivoting toward nano-influencers (creators with under 5,000 followers) because they deliver the highest engagement rates in the industry, typically between 4% and 9%. Unlike celebrities, these everyday creators hold genuine influence within hyper-specific niches, offering brands trusted “peer-to-peer” recommendations that drive actual sales rather than just passive views. By leveraging the cost-effectiveness…
